Alexandra Chudik

Alexandra J. Chudik

chudik.alex@gmail.com • (614) 316-8308 • 800 Indiana St. Apt. 180 San Francisco, CA 94102

PROFESSIONAL EXPERIENCE Instawork

CRM Marketing Manager January 2020 - Present

Launched Instawork in 3 markets: Palm Springs, Seattle, and Miami
Defined partner personas and created lifecycle marketing campaigns for each segment
Created email campaigns, case studies, webinars, and other collateral to aid in partner conversion
Collaborated with Product team to gather feedback and shape product roadmap for Scheduler tool

Startups.com

Director of Inbound Marketing and Business Development February 2017 - January 2020

First marketing hire under the CMO. Built CRM and marketing automation system from the ground up
Responsible for customer acquisition and GTM strategy for new products, total annual revenue of $2M
Defined and measured marketing KPIs and revenue goals resulting in a 20% revenue increase YOY
Identified opportunities to increase LTV, launching email remarketing campaigns and automations
Built lifecycle marketing campaigns for our seven brands, increasing conversion rates by 22%
Created and A/B tested all email promotions and newsletters, optimizing for email clients and mobile
Managed newsletter sponsors and paid partnership process with over 22 companies and brands

Product Marketing and Business Development Manager October 2016 - February 2017

Led new product launches, most recently, Bizplan which ranked #1 in Tech on ProductHunt
Built post customer workflow for product education, increasing average LTV by 6 months
Conducted user research and wrote all messaging to our target audience across social, email, and ads
Managed advertising campaigns on Facebook and Google optimizing conversion rates (302% ROAS)

Marketing & Business Development Coordinator May 2016 - October 2016

Curated eight weekly newsletters to 1M+ subscribers, and organically grew email list by over 40k to date
Coded custom HTML landing pages, forms, and templates for new products & partnerships in Hubspot
Managed partnerships with the Hustle, WeWork, Ruby Receptionists, Staples, FoundersCard, and YEC

PR and Fundraise Consultant May 2015 - May 2016

Worked with 100+ clients to market their fundraises and gain press, getting features in TechCrunch, BI
Helped clients secure over $40M in funding from investors and angels
Executed PR campaigns for clients across 12+ industries securing 14k+ news media hits
Built, developed, and optimized angel investor database, adding 8k investors to the platform
Owned development of marketing products that scaled in revenue from $30k+ Y1 to $150k+ Y2

Vest Financial

Product Marketing Consultant May 2017 - April 2018

Collaborated with engineering and product teams to build out launch campaigns and improve retention
Analyzed consumer mobile and website data and make improvements to overall user experience
Employed writers and designers to execute content strategy and guide through the SEO process

Southwest Airlines

Rapid Rewards Strategy and Development Marketing Intern May 2014 - August 2014

Built competitor analysis on 18 loyalty programs and presented recommendations to top executives
Tested website placements to discover a $9M increase in incremental revenue
Analyzed over 3k direct mail and email communications to find trends and unique marketing tactics

EDUCATION
The Ohio State University, Fisher College of Business August 2011 - May 2015

Bachelor of Science in Business Administration Specialization: Marketing & Economics; Minor: Entrepreneurship

Honors: Fisher Direct Honors Student, Provost Scholarship

Organizations: Alpha Kappa Psi- Director of Marketing, InspireOSU- Founder, BuckeyeThon- Fundraising Lead

COMMUNITY ORGANIZATIONS

QUALIFICATIONS